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Vande Wiele Michael, a sole trader registered in Belgium, trading as Maison Fermoir, Rue Neuve 93, 6280 Gerpinnes, Belgium. We are the controller of your personal data.
For any question about your data: contact@maisonfermoir.com, or +32 488 83 19 04.
Because we sell to customers in the United Kingdom, we apply the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as well as the EU General Data Protection Regulation, which applies to us as a business established in Belgium.
| Data | Why | Lawful basis |
|---|---|---|
| Name, address, email, phone | To process and deliver your order | Performance of a contract |
| Order details, order history | Tracking, customer service, returns, faulty items | Performance of a contract |
| Billing address | Accounting and tax obligations, including UK VAT | Legal obligation |
| Email, if you sign up | To send you our news | Your consent |
| Reviews and photos you publish | To show reviews on product pages | Your consent |
| Browsing on the site (Microsoft Clarity) | To spot what gets in your way and improve the shop | Legitimate interests: improving the shop (you can object) |
| Browsing on the site (other analytics tools) | To understand what is viewed and improve the shop | Your consent |
| Pages viewed, pieces looked at, purchases | To show you our jewellery in ads elsewhere on the web | Your consent |
| Email, phone and address from an order, sent to Google in coded (hashed) form, never in plain text | To know which Google ad led to an order ("enhanced conversions") | Your consent |
| Your messages, if you write to us through the chat | To reply to you | Performance of a contract, legitimate interests |
We never see your card details. They are handled directly by Shopify Payments, which does not pass them on to us.
covers the 6 years required for UK VAT records).
We never sell or rent your data. We only share it with service providers who need it to get your order to you or to run the shop:
| Provider | What it does | Where |
|---|---|---|
| Shopify International Ltd | Hosts the shop, processes orders and the chat, sends order and shipping emails, and records your cookie choices | Ireland |
| Shopify Payments | Processes payment | Ireland |
| Judge.me | Collects and shows reviews, sends review requests | United Kingdom |
| Brevo | Sends our marketing emails, the ones you signed up for | France |
| Google Ireland Ltd | Audience measurement (Google Analytics) and advertising (Google Ads), including measuring orders from your coded details | Ireland |
| Simprosys InfoMedia | Sends our catalogue to Google Shopping and passes page views, baskets and orders to Google, through its own server | India |
| Microsoft Ireland Operations Ltd | Audience measurement and recording of browsing sessions (Microsoft Clarity) | Ireland |
| Meta Platforms Ireland Ltd | Advertising and remarketing | Ireland |
| FedEx | Delivers your parcel across the customs border | United Kingdom and European Union |
Your data is handled in the European Economic Area, which UK law recognises as providing adequate protection. Some providers may also handle it in other countries (for example the United States or India). Those transfers are protected by the safeguards UK and EU law require: an adequacy decision, or standard contractual clauses (for the UK, the International Data Transfer Agreement or the UK Addendum to the EU standard contractual clauses).
Three families. Necessary cookies and those of Microsoft Clarity do not need your agreement.
| Family | What it's for | Your agreement |
|---|---|---|
| Necessary | Basket, session, security, remembering your cookie choice | Not needed: the site cannot work without them |
| Audience measurement | Understanding what is viewed and improving the shop | Needed, except for Microsoft Clarity |
| Advertising | Showing you our jewellery elsewhere on the web, measuring our ads | Needed |
You give or refuse your agreement in the banner shown when you arrive, and you can change your mind at any time. Until you have accepted, advertising trackers and the other analytics tools do not run. Microsoft Clarity, however, runs from the moment you arrive, whether you accept or not.
What audience measurement sees, in plain words. From the moment you arrive, and even if you refuse cookies in the banner, we use Microsoft Clarity, which records how you move around the site: the pages you visit, your clicks, your mouse movements and where you pause. We use these recordings only to spot what gets in your way and to fix the shop. They are not used to identify you or to show you advertising, and anything you type into form fields is excluded. Clarity sets two cookies for this (_clck, _clsk) that link the pages of one visit. To object to this recording, email us at contact@maisonfermoir.com; you can also delete these cookies in your browser.
The full list of cookies is on a dedicated page.
If you agree, we use Google Ads and Meta (Facebook, Instagram) to show you our jewellery elsewhere on the web after your visit, and to measure whether our ads work. These tools set identifiers that recognise you from one site to another.
You can refuse in the banner ("Manage preferences"), change your mind whenever you like, and object directly with them:
Refusing advertising changes nothing about your order or its delivery.
Two families, handled differently.
| Family | Examples | How they stop |
|---|---|---|
| About your order | Confirmation, shipping, tracking, return | They are part of the contract and you cannot unsubscribe from them. They stop when the order is closed. |
| Marketing | News, offers, review requests | An unsubscribe link in every message, or a word to contact@maisonfermoir.com |
The first come from Shopify, the second from Brevo. Signing up to one does not sign you up to the other.
Under data protection law you have the right to access your data, to have it corrected, to have it erased, to restrict how it is used, to receive it in a portable format, and to object to some uses, including any use for direct marketing. You can withdraw your consent at any time.
Email contact@maisonfermoir.com. We reply within one month.
If you are not satisfied with our answer, you can complain to the Information Commissioner's Office (ICO), the UK data protection authority: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, ico.org.uk, 0303 123 1113. You can also complain to the Belgian Data Protection Authority, Rue de la Presse 35, 1000 Brussels, dataprotectionauthority.be.
The shop is not aimed at anyone under 16 and we do not knowingly collect their data.
We may update this policy. The version online is always the one that applies.
Please fill out the following form to declare your withdrawal from the contract.
